Genetic tools are frequently used in conservation studies, however, it is still mostly academics rather than managers/conservationists who use these tools to address conservation issues. We here want to summarise the development of the field in the past, highlight were genetic tools can be helpful in applied management cases and want to provide a platform to discuss several areas, where we think conservationists can benefit from a closer interaction between scientists and managers. We will also address potential venues for the future, as genetic tools are getting more and more applicable on the one side. There is a massive amount of genomic data created by scientists but for specific conservation problems, they may not always be necessary in a conservation context. New genome editing approaches with the goal to design and create proxies for extinct species or modify species or biological systems will challenge our traditional conservation approaches.